White Paper: Marketing During the Covid-19 Pandemic

Explore the evolution of the marketing campaign during the Covid-19 pandemic and the impact of the crisis on the travel and hospitality industry. The white paper includes insights and analysis from The Leading Hotels of the World’s Chief Marketing Officer Phil Koserowski and the author of Corporate Agility’s Michael Wong.

An introduction to Marketing During the Covid-19 Pandemic:

Within the past year, the Coronavirus Pandemic (Covid-19) has affected nearly every nation in the world with case numbers rising over 140 million people worldwide, leaving nearly three million dead and countless countries in economic despair...

While all industries were impacted from the pandemic, one of the most notably affected was that of Transportation and Hospitality - an industry that has thrived, specifically in the years leading up to the pandemic...

All hotels had to find a way to weather the pandemic, but it’s not hard to argue luxury hotels were challenged in ways others were not. Although the outlook of the pandemic appeared bleak and for some, maybe even fatal, some experts feel luxury hotels can be the leaders in the revival of the hospitality industry. “Luxury hotels can provide more confidence in travelers with respect to procedures and cleaning services.” While this advantage may be valid, the messaging of these advantages will need to be effective for potential customers...

A well-planned Marketing Strategy and Road Map is critical for global organizations operating in a dynamic industry like hospitality. Within the industry there are continuously evolving customer expectations, a crowded competitive landscape, and daily emergence of new opportunities to engage with current and potential new customers. As digital and other emerging platforms become mainstays in the hospitality industry, it is crucial to have a clear focus on goals, objectives, strategies, and investment approaches to guide marketing campaigns and activities for marketers…

To continue reading, download the full white paper here:


About The Leading Hotels of the World, Ltd. (LHW)
Comprised of more than 400 hotels in over 80 countries, LHW is the largest collection of independent luxury hotels. In 1928, 38 independent hoteliers came together to create LHW. Since then, the Company has carefully curated distinctive hotels, resorts, inns, chalets, villas, and safari camps from the snow-capped Alps of Europe to the African veldt, to share them with adventurous souls who seek the remarkably uncommon. The LHW community is filled of exceptional individuals, united by a passion for the surprising discoveries and details that come with every experience. LHW hoteliers are artisans of hospitality whose expertise, commitment to excellence, and individual flair allows them to create story-worthy moments for their guests. And it is these authentic, individualized experiences combined with the warm hospitality and high-touch service they provide that keeps discerning travelers returning again and again. LHW’s collection covers the globe and promises a broad range of destinations and uncommon experiences, enhanced by LHW’s tiered guest loyalty program Leaders Club. From converted former palaces, and countryside retreats run by the same families for generations, to gleaming skyscrapers in dynamic urban centers, serene private island escapes, glamorous tented camps – and beyond –  explore, find inspiration, and experience unforgettable travel moments. For more information visit: www.lhw.com, Facebook at @LeadingHotels, Twitter at @LeadingHotels and Instagram @leadinghotelsoftheworld
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